What is Fairtrade

Jurang Fair Trade is a Premium Fair Trade Coffee Merchant. Additionally we campaign and sell Fair Trade Products in our community. Whenever Jurang Fairtrade engages with people about Fairtrade at events, a question that is guaranteed to be asked is why there is Fairtrade in the first place. Although Fairtrade has grown dramatically over the past decade, there remains a large number of people who do not quite know the why, what and how about Fairtrade.

Rather than re-inventing the wheel and writing our own account of what Fairtrade is, we thought we'd put some quotes down here, from both organisations and individuals, to illustrate what Fairtrade is and means to people.

As a Fairtrade farmer, I finally feel competitive - I feel that I have a tool in my hand. It has given me knowledge, so that I am more able to defend myself and my people. I feel there is a future in front of us, because we can stay in our own country and make a living growing coffee. Fairtrade is not charity. Just by going shopping, you can make a difference.

Gerardo Arias CamachoCoffee Producer, Costa Rica, speaking in The Guardian

Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South.

World Fair Trade Organisation

Before I was selling to a middleman and there were a lot of problems: I would get less money. Now, through Fairtrade, I can avoid these problems and get better money. The middleman gave the minimum price. Today I am getting a better price and I am also getting the organic premium. Definitely it is a healthy way of living when I can look after my family and provide better things for them. Whether it is medicines or education, I can provide.

Dalbir SinghRice Farmer for Agrocel, a Traidcraft partnership in India

It's an environmental issue. Small farmers are the best stewards of the land. When you support Fair Trade, you support the environment. Fair Trade farmers don't have the capital input to clear forests, buy chemical fertilizers and pesticides. They generally grow small plots of mixed-crop, shade grown coffee organically.


In the past, children had to walk 10km to go to school, so really it was impossible. We have now been able to build a school. At first it had two classrooms. When we had more money and wanted to expand, we challenged the government to match our investment. Now there are five classrooms in total, and every child in the village can go to school.

Pregnant women had no access to healthcare. Many died in childbirth and there were high rates of infant mortality. Now we have built a maternity centre. We have also built a food storage facility so that we can have a year-round food supply, and we have installed a pump for drinking water. We have built a new road, enabling us to travel further than 5km outside of the village without difficulty.

Fairtrade standards called for better agricultural practices. Before, empty pesticide containers would be used as water carriers. In some cases this led to death. Now, we dispose of waste properly. We don't burn bushes any more, we prevent soil erosion and we have effective irrigation.

Fairtrade has really changed the life of my community. I feel as though I have a future, which I didn't before. My wife is pregnant with our first child - this is how optimistic we are!

Makandianfing Keita Cotton Farmer, Mali, speaking in The Guardian

Fair Trade is an alternative approach to conventional international trade. It is a trading partnership which aims at sustainable development for excluded and disadvantaged producers. It seeks to do this by providing better trading conditions, by awareness raising and by campaigning.

Tribes Travel

It is clear that Fairtrade really makes a difference in the lives of thousands of workers, their families, their communities and to the environment.

Jurang is proud to be 100% dedicated to Fairtrade and provides great services to help you access the best that Fairtrade has to offer. Why not find out more about our Business Supply Service, our Fairtrade Tables or visit our Online Shop

Contact Form

Jurang Fair Trade
Premier House, Manchester Road
Manchester Lancashire OL5 9AA United Kingdom
0800 993 0831