Coffee Strengths Guide

Not all coffee tastes the same and coffee varies in strength. To determine the strength of a coffee, a number of things are important, including the origin of the coffee. However, perhaps the main process in producing a certain strength of coffee is the roasting of the green beans. Roasting changes the coffee beans both physically and chemically, affecting the taste. Good quality coffee roasting requires an expert to manipulate different roasting techniques to bring out not just the strength but also the countless different flavours and aromas. All our coffee is selected and roasted by international coffee experts.

As the coffee beans loose moisture from the roasting, they start to increases in volume and decrease in weight. This causes the density of the coffee bean to alter the strength of the coffee. So the strength of coffee is determined by the length of time the beans are roasted for. The time it takes to roast the coffee beans can vary from 2 to 30 minutes in a 180 to 280 degree roaster. Coffee roasting takes place in large units that tumble the green beans, making sure that all the beans are equally being exposed to the heat.

Learn more about how roasting is crucial to creating different strengths: Mild Coffee, Medium Strength Coffee and Strong Coffee.

Mild Coffee

Because the strength of coffee is determined by how long coffee beans are roasted for, beans for mild coffee are only roasted for a number of minutes; normally between 2 minutes and 10 minutes. During this time the beans will pop twice and double in size, which is all part of the process. Roasting coffee in this way, to create a mild strength, is actually the most popular way throughout the world as it is ideal for your everyday cup of coffee.

If you like milder coffees try some Oromo Yirgacheffe Ground Fairtrade Coffee. With a strength of 3 this coffee is perfect for those who enjoy a lighter drink. Yirgacheffe, which is a 'washed' coffee, remains one of the most renowned coffees in the world. It's origins lie in the Yirgacheffe region in the southern highlands of Ethiopia. Yirgacheffee is lighter bodied and although it has a clean taste, there remains a complexity and deepness, perfect for a cup of coffee at anytime of the day. Or you can try Cafedirect's Medium Roast Coffee, which is also available in measured coffee sachets.

Medium Strength Coffee

Coffee of medium strength is roasted slightly longer than mild coffee; normally between 10 to 15 minutes. The same process occurs with two pops and a doubling in size of the coffee bean. When a medium coffee roast has finished, the beans will appear quite dry. However, the appearance is completely different to the taste, which is far from dry and instead often mellow and sweet with a great smelling aroma. Medium roasts make for a fuller bodied coffee, making it ideal for your breakfast cup of coffee from from a cafetiere or filter machine. However, if you like a fuller bodied coffee in general, then most medium strength coffee is great for drinking at any time of the day.

If you are looking for a medium strength coffee to try at breakfast then Jurang recommends you try Oromo Harar Ground Coffee. A strength 4 coffee with very natural flavours, which lends its name from the eastern Ethiopian region, Harar. Through sun drying the coffee in the fruit cherry, Harar develops a brilliant gamey and blueberry aroma with a full bodied, yet smooth and chocolaty finish.

If you would like a good medium strength coffee, which can be drunk at any time of the day, try Jurang Organic Sumatra Fair Trade Coffee. This is a premium coffee from the Gayo Highlands in Indonesia, it is grown organically and traded fairly. It offers an exciting taste which remains exceptionally smooth despite boasting a distinctively deep flavour, complimented with herbal highlights.

Strong Coffee

Strong coffee is roasted for the longest amount of time, simply because the longer you roast coffee beans for, the stronger the coffee becomes. Strong coffee is most likely to be roasted longer than 15 minutes, yet it still goes through the same process as mild and medium strength coffee, with the beans popping twice and doubling in size. After roasting the beans will appear quite oily. Strong coffee will most likely taste quite toasted and it goes without saying that it tastes  far more powerful than medium and mild strength coffees. Strong coffees are perfect for those looking to have that 'coffee kick', without the need to have an espresso.

If you want to give a stronger coffee a try, we recommend you try Oromo Limu Ground Coffee. This is the darkest roast of the Oromo fair trade coffee range and makes for a brilliant after dinner coffee. This coffee from the south west region of Ethiopia, has a good body and is the perfect finish to a long meal with good friends. It is smooth with a long chocolaty finish.

You can also check out our full range and buy fair trade coffee - beans, ground and organic from our online shop.