Fair Trade Coffee

Fairtrade Definition - trade that satisfies certain criteria on the supply chain of the goods involved, usually including fair payment for producers.


Fair Trade has a vision; a vision to set right unequal trading relationships which often exist between the western world and developing countries. Having started as a social movement which progressed to being known worldwide; fair trade aims to bring a fresh approach to trade by focusing on paying a higher price to producers as well as providing them with an additional Social Premium, which can be invested in improving production techniques, infrastructure, education and other community projects.

By partnering with farmers and producers in developing countries, which often export some of the world's most popular commodities, such as coffee, cocoa, sugar, tea, chocolate and fruit, Fairtrade empowers disadvantaged producers in developing countries to have a fair shot at the world markets.


Coffee Countries

Support Fair Trade

It is estimated that 7.5 million producers are currently benefiting from Fair Trade. Although this is still only targeting a fraction of world trade, fair trade products now account for 20-50% of all sales in various product categories. People who support fair trade believe that Fairtrade has the scope and vision to grow further and thus benefit even more disadvantaged producers.

However, there are also voices that criticise Fairtrade, which in turn is making some people skeptical of supporting fair trade. Here at Jurang we don't just sell fair trade, we critically engage with it and our team is made up of a wide range of people; people who think about what they are doing and why they are doing it; from graduates with academic insights and links, to grass roots supporters who believe in a better world through the transformation of trade.

We are dedicated to selling Fairtrade products, which is one way of doing trade fairly. We believe there is an important distinction to be made between Fairtrade, which is effectively becoming a brand, and fair trade, which is a philosophy and a social movement for change.

If you are interested in finding out more, why not read a report we produced:  Fairtrade and Fair Trade; does a philosophy need branding.


Fair Trade Info and History

The early roots of fair trade lie with religious groups in the 1940s, attempting to sell fair trade goods in Northern markets. During the 1960s, fair trade started to become a social movement, which was actively challenging and working to find markets for products from Coffee Countries that due to various political reasons were not part of the mainstream trading channels.

Early products were mainly agricultural and included Coffee Beans, tea, cocoa and sugar. In 2002 the fair trade movement agreed on an International Fairtrade Certification Mark; before this time there were a number of different marks dependent on geographical location. This mark can now been seen on products in over 50 countries worldwide. Fairtrade products now include a wide range of other products too, including bananas, mangoes, cotton, honey, quinoa, herbs and spices, wine, footballs and many more products, with the range of products growing every year.


Coffee Plant with Beans

Fairtrade Coffee

Coffee is a particular telling story for Fairtrade; in fact, coffee itself tells a very interesting story. It is often unknown to people that it takes a coffee plant around four years to produce green beans and that it can then take up to seven years for the plant before it reaches productivity.

Similarly it is not widely known that the agricultural workers are often receiving what can only be described as an unfair wage for the hard work and long hours they do. Getting an unfair price means that the cycle of poverty which many of these farmers already find themselves in, is hard to break. Fair Trade, as discussed earlier, aims to stop this by paying farmers a higher price which not only rewards their current efforts, but additionally will help them break the cycle of poverty they find themselves in.

If you want to get involved and support Fair Trade simply by making the right choice on purchases then Jurang would like to highly recommend our Fair Trade Espresso Beans. Selected with the help of international coffee experts. Chosen from a wide selection and selected to carry our popular Fairtrade Coffee brand because of its deep, pure and quality taste.

Fairtrade Coffee at Jurang

At Jurang we sell a wide range of different Fairtrade certified coffee:

- Ground Fairtrade Coffee

- Fairtrade Coffee Beans

- Fair Trade Espresso Coffee Beans

Jurang Fair Trade
Premier House, Manchester Road
Manchester Lancashire OL5 9AA United Kingdom
0800 993 0831