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The CafeDirect London Fields Indonesia Ground Coffee 200g is speciality small-batch roast coffee.
100% Arabica, 100% Organic & 100% Fairtrade - Strength 5.
Save when you buy a pack of 6x200g.
This intense coffee is a speciality single-origin coffee. 100% Arabica, Fairtrade and Organic. It has a confident flavour with hints of fruit and cedar. Grown in Aceh, Indonesia. The tragedy of the Tsunami in 2004 caused devastating damage, however, an outcome of this catastrophe was peace accords being signed. As a result, farmers were able to return to their land to rebuild farms abandoned in previous civil war struggles. This coffee was born out of tragedy but represents incredible hardiness and willing of the Indonesian People.
Shoppers have been looking for a speciality coffee that tastes amazing but has real depth when it comes to ethics & sustainability. Cafedirect has lead the way with Fairtrade and Organic coffee for years. So it comes as no surprise to see the release of their London Fields Roastery Range.
With the opening of their new Roastery in London. Cafedirect now has control over the entire process meaning not only can the taste of the roast be fine-tuned to ensure maximum potential is extracted from the beans, but it also means that from field-to-cup the whole journey is managed to give the farmers the best possible yield from their labour.
Certified Fairtrade is not only why this coffee is a must buy. It's organic too, as classified by the Soil Association. Buying into coffee from Cafedirect is not only obtaining some of the best coffee available, roasted by experts it is a conscious decision to create a fairer world.